The Idea Behind Frolick.
Play. Together. Naturally.
Frolick was created around a simple idea: pet toys can be playful without looking disposable. We combine natural textures, distinctive animal-inspired forms and thoughtful play features to create toys that pets enjoy and retailers are proud to display.
Our design language is warm, tactile and intentionally different from brightly coloured mass-market pet toys.
Discover Frolick
Better Choices, Made Thoughtfully.
Materials
We select natural fibres such as jute and cotton rope for their durability, tactile quality and visual character, and disclose material composition for each commercial product.
Packaging
We favour kraft-paper presentation and reduced-plastic packaging where it is practical for retail and shipping requirements.
Production
Manufacturing and sourcing details for each product line are documented and shared with commercial partners on request.
Progress
We treat this as ongoing work. As testing, certification and reporting are completed, this page will be updated to reflect it.