Naturally Better Play.
Thoughtfully designed natural-fibre pet toys created for retailers, distributors and pet brands looking for playful products with a distinctive retail presence.
Designed for Every Kind of Play.
Designed to Play. Made to Stand Out.
Materials With a Purpose.
At Frolick, material choice is part of the product design. We combine tactile natural fibres, thoughtful construction and carefully selected components to create pet toys that feel as considered as they look.
- Plant-derived fibre used across selected Frolick character toys.
- Natural-fibre rope used for selected tugging and interactive designs.
- Used where applicable for soft, lightweight construction.
- Reduced-plastic and recyclable packaging solutions where applicable.
More Than Just a Toy.
Built to be noticed.
Built-in squeakers in selected products encourage interaction and curiosity.
HideReward the search.
Treat pockets and enrichment elements make selected designs more engaging.
TugBuilt for bonding.
Braided ropes and easy-grip forms support interactive tugging and bonding.
FetchLight enough to carry.
Lightweight shapes make selected toys suitable for carrying and playful fetching.
Made for Pet Retail.
Whether you're a distributor, importer, retailer or pet brand, Frolick helps you create a distinctive natural-toy assortment for your market.
Wholesale Supply
Commercial quantities for distributors and retailers.
Custom Colours
Selected colourways can be developed for specific markets or collections.
Private Label
Branding possibilities where applicable.
Custom Packaging
Retail-ready packaging tailored to commercial requirements.
Product Development
Selected design modifications or new collection development.
Samples
Product samples available before larger commercial orders.
Export Support
Commercial documentation and international shipping coordination.
Your Market. Your Collection.
Work with Frolick to create product assortments tailored to your customers through selected colour, branding, packaging and design customisation.
Select
Choose from existing Frolick concepts.
Customise
Select colours, materials or selected design details.
Brand
Develop packaging and branding requirements.
Produce
Approve specifications and move into production.
Designed With Care. Documented With Clarity.
Material Specifications
Clear material composition for each commercial product.
Construction
Information about stitching, seams, rope construction and components.
Product Testing
Space for relevant testing information once completed.
Traceability
SKU, product and production identification where applicable.
Trade Documentation
Relevant documentation available to commercial partners where applicable.
Designed for the Shelf, Too.
From the toy itself to the way it reaches the shelf, every touchpoint should feel considered.
- Kraft-paper presentation
- Product hangtags
- Clean product information
- Barcode / SKU placement
- Multilingual labelling where required
- Custom branding
- Shipping / case-pack options
From First Conversation to Delivery.
Explore
Browse our collection or request the catalogue.
Enquire
Share your market, products and approximate quantities.
Sample
Review samples and product specifications.
Confirm
Finalise product, pricing, packaging and commercial terms.
Produce
Approved products move into production.
Deliver
Products are prepared for international shipment.
Play. Together. Naturally.
Frolick was created around a simple idea: pet toys can be playful without looking disposable. We combine natural textures, distinctive animal-inspired forms and thoughtful play features to create toys that pets enjoy and retailers are proud to display.
Our design language is warm, tactile and intentionally different from brightly coloured mass-market pet toys.
Discover Frolick
Better Choices, Made Thoughtfully.
Materials
We select natural fibres such as jute and cotton rope for their durability, tactile quality and visual character, and disclose material composition for each commercial product.
Packaging
We favour kraft-paper presentation and reduced-plastic packaging where it is practical for retail and shipping requirements.
Production
Manufacturing and sourcing details for each product line are documented and shared with commercial partners on request.
Progress
We treat this as ongoing work. As testing, certification and reporting are completed, this page will be updated to reflect it.
Let's Talk Pet Toys.
Interested in wholesale, distribution, private label or a custom collection? Tell us a little about your business and we'll start the conversation.
India Office
Production & export office
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